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About Shinola

Based in Detroit, Michigan, Shinola was founded in 2011 and began watchmaking in 2012. Dedicated to creating high-quality, American designed and manufactured products, Shinola introduced its flagship timepiece, the Runwell, in 2013, marking the brand's commitment to exceptional craftsmanship and design.

Since then, Shinola has expanded its offerings, producing not only luxury watches but also premium leather goods, and continuing to innovate across other categories of high-end products. By manufacturing in the United States, Shinola plays a key role in the revitalization of Detroit’s industrial heritage.

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Shinola Watches & Timepieces

Shinola is an iconic American brand, known for its craftsmanship and attention to detail. Designed and assembled in Detroit, Shinola watches combine traditional watchmaking techniques with modern innovation. With a focus on quality materials and timeless design, Shinola offers a wide range of stylish and durable timepieces. Explore the Shinola collection at Reis-Nichols Jewelers, available at our Indianapolis and Greenwood locations.