The real question is why choose a diamond from anywhere else? With over 100 years of experience and expertise within the industry, Reis-Nichols Jewelers is one of the largest and most respected, privately-held retail jewelers in the country. In fact, we are recognized as one of the best jewelry stores in Indianapolis and our rich history dates back to 1919. Since then, we’ve accumulated a wealth of knowledge and extremely valuable connections throughout the world. We use this expertise to benefit our customers by sourcing the highest quality diamonds, gemstones, and precious metals at the very best prices
Responsible Sourcing
When selecting diamonds, Reis-Nichols only works with organizations who use internationally recognized laws and regulations to ensure ethical sourcing. It’s imperative that we all support the good organizations in the diamond industry. Especially those who take measures to preserve and grow the communities where diamonds are sourced and protect the natural world.
More Than The 4 C's
Get the Real Story from a Certified Diamond Expert
At Reis-Nichols, we believe that a diamond is much more than a lab report. We also require that a diamond expert sees each stone in person, to confirm what they’re getting before making a purchase. Our President, BJ Nichols actively works with every Reis-Nichols diamond buyer to bring you the best, brightest and most beautiful diamonds available. Every stone is hand-selected based on a unique set of characteristics going above and beyond the normal 4 C’s.
Best Value Guarantee
To make sure you find a diamond that best suits your needs, Reis-Nichols offers a wide selection for any style, occasion and budget. When it comes to diamonds, our goal is to exceed all of your expectations. In fact, we guarantee the best value when it comes to quality, size and overall diamond beauty.
Our Lifetime Guarantees
With every diamond engagement ring purchase at Reis-Nichols Jewelers, you’ll receive the following benefits:
Engagement Ring Diamond Protection Guarantee: $10,000 warranty coverage to replace your diamond if it is damaged or separated from its mounting due to manufacturing defects.
Craftsmanship Guarantee: We'll replace or repair any defects found in our materials or craftsmanship.
Money Back Guarantee: You may return any unworn, non-special order purchase for any reason, within 30 days in its original condition for a complete refund.
Trade-In Guarantee: If you ever decide to upgrade your Reis-Nichols natural diamond, we credit your full purchase price toward a new diamond.
Lifetime jewelry warranties are only valid with complimentary, semi-annual cleanings and inspections.
Complimentary Services
Lifetime Appraisals: An appraisal will be provided at the time of purchase and updated anytime, at your request.
Lifetime Clean & Polish: Stop in anytime for complimentary cleaning, inspection and updates. Done at your request.
Complimentary Sizing: We will size* your ring(s) anytime within the first year, to ensure the perfect fit.
*Some items have sizing limitations
Have a Question?
Connect with a Reis-Nichols team member at your convenience for further assistance.
