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About DOXA

Discover your call to adventure with a DOXA watch—the ultimate companion for your journey into uncharted territories. Born in Le Locle, the heart of Swiss watchmaking, and now based in Biel/Bienne, DOXA has been a symbol of exceptional craftsmanship since 1889.

Among its many milestones, DOXA made history in 1967 by introducing the first diver’s watch with a unidirectional rotating bezel, designed to monitor dive time and ensure a safe ascent. This innovation gave birth to the iconic DOXA SUB, renowned for its distinctive orange dial and legendary status.

Today, DOXA continues to honor its heritage by producing high-quality watches that are accessible to all. The "DOXA SUB" remains one of history's most iconic diver’s watches, and its legend endures. #YourCallToAdventure

DOXA Watches

Doxa is a Swiss watch brand renowned for its precision, innovation, and distinctive designs. Known for pioneering the dive watch category, Doxa combines cutting-edge technology with classic Swiss craftsmanship. Whether you're an enthusiast of deep-sea exploration or simply seeking a stylish, durable timepiece, Doxa offers exceptional watches designed for performance and elegance. Reis-Nichols Jewelers is an authorized dealer of Doxa watches, available exclusively at our Indianapolis location.