All About Diamonds
Choosing your Diamond(s)
Reis-Nichols offers the largest selection of loose diamonds in the Midwest. With the right information, it's easy to determine the diamond qualities that are most important to you and that will allow you to stay within your budget.
When choosing a diamond shape, it is best to find out what she likes. There are many different shapes to suit any personality. The most traditional and still most popular shape is the round brilliant diamond. Princess cut has also gained tremendous popularity over the last several years.
The Four Cs
“I don’t know the first thing about diamonds.” If this sounds familiar, keep calm. We are here to help! When you visit Reis-Nichols Jewelers, diamond experts will talk you through the important details, at your pace. Until then, here’s a quick overview.
When you shop, keep this in mind: a properly cut diamond makes all the difference. Carat does not refer to the diameter of the stone, but the actual weight. A diamond cut too wide at the bottom increases the carat weight, so you end up paying for a less valuable diamond with less “meat.” On the other hand, with a properly cut diamond, you will often find a stone smaller in diameter provides the illusion of a larger diamond. Let our diamond experts guide you through the process of purchasing the ring of her dreams, within your budget!